Flexible support

Every school’s needs are different. Some require ongoing creative partnership throughout the year. Others need focused support for key initiatives such as admissions campaigns, rebranding efforts, or event marketing.

Reagan Langston Slaughter offers a hybrid pricing model that combines retainer-based partnership with flexible project-based services — allowing schools to choose the level of support that best fits their goals, timeline, and budget.

Each engagement is thoughtfully tailored to reflect a school’s mission, values, and community.

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the design

Process

Initial Consultation

Clarity Before Creativity

Every engagement begins with a conversation.

During this 30–45 minute call, Reagan seeks to understand:

  • The school’s mission and culture

  • Project goals and success metrics

  • Target audience (families, donors, students, faculty)

  • Timeline and budget expectations

  • Internal team structure

This step ensures alignment before design begins.

Outcome: Clear understanding of scope and next steps.

1

Proposal & Scope Agreement

Defined Direction

Following the consultation, Reagan provides:

  • A detailed project proposal

  • Scope of work

  • Timeline with milestones

  • Investment breakdown

  • Retainer or project recommendation

Once approved, a contract and deposit secure the project timeline.

Outcome: Mutual clarity and commitment.

2

Concept Development

Thoughtful Creative Execution

Reagan develops initial concepts aligned with the approved strategy.

Depending on the project, this may include:

  • Layout design

  • Logo or visual identity exploration

  • Typography systems

  • Color refinement

  • Graphic elements and illustration

  • Campaign theme development

Clients receive a presentation explaining the reasoning behind each design decision.

Outcome: One refined creative direction selected for development.

3

Refinement & Revisions

Collaborative Polishing

After feedback is received, Reagan refines the selected direction.

This stage ensures:

  • Alignment with leadership expectations

  • Brand consistency

  • Clear hierarchy and messaging

  • Technical print/digital readiness

A defined number of revision rounds are included in the scope.

Outcome: Final approved design.

4

Final Delivery & Asset Organization

Clarity and Confidence

Clients receive:

  • Print-ready PDFs

  • Digital-optimized files

  • Editable template files (if included)

  • Usage guidance

  • Optional walkthrough call

For retainer clients, assets are integrated into ongoing workflows.

Outcome: School teams feel confident using and maintaining their new creative assets.

5

Our Services

  • Keep your school’s brand consistent, polished, and on schedule with ongoing creative support through a flexible retainer system. Whether it’s admissions materials, event graphics, social media content, or custom illustrations, a retainer ensures your visuals stay professional and on-brand all year.

    What’s Included:

    • Priority design services for print and digital materials

    • Monthly planning and strategy sessions

    • Custom illustrations and branded assets

    • Revisions and updates as needed

    • Consistent application of your school’s visual identity

    Why a Retainer?

    • Predictable monthly costs with flexible tiered packages

    • Faster project turnaround with priority support

    • Less stress for your team

    • A creative partner invested in your school’s success

  • For schools with one-time, seasonal, or initiative-based needs.

    Project-based services allow schools to invest in professional design at critical moments without committing to ongoing monthly support.

    What Schools Can Expect

    • A clear scope of work and defined deliverables

    • Strategic discovery and brand alignment

    • Thoughtful revisions

    • Professional final files prepared for print and digital use

Ongoing Creative Support

Packages

Keep your school’s brand consistent, polished, and on schedule with ongoing creative support. Whether it’s admissions materials, event graphics, social media content, or custom illustrations, a retainer ensures your visuals stay professional and on-brand all year.

Retainer partnerships are available in monthly, semester-long, or year-long agreements. Semester and year-long commitments offer preferred pricing, reflecting the stability of a longer-term partnership. Additionally, with semester and annual retainers, any unused hours will roll over throughout the duration of the agreement, providing added flexibility and value.

Contact for quotes

  • Up to 10 Hours Per Month

    Ideal for smaller schools that need dependable creative support but are not undergoing major brand changes.

    Best suited for maintaining social graphics, small updates, and occasional admissions support.

    Ideal Client

    • Small to mid-size private schools

    • One-person marketing/admissions department

    • Schools without an in-house designer

    • Schools needing polished consistency but not high volume

    What This Tier Solves

    • Inconsistent branding

    • Last-minute design stress

    • Overloaded Marketing/Communications department

    • DIY Canva fatigue

  • Up to 20 Hours Per Month

    Designed for schools with regular communications needs, actively investing in enrollment and brand elevation.

    Perfect for admissions campaigns, event promotions, athletics graphics, and ongoing content creation.

    Ideal Client

    • Growing independent schools

    • Schools expanding enrollment initiatives

    • Schools preparing for capital campaigns

    • Multi-department design needs (admissions + athletics + advancement)

    What This Tier Solves

    • Fragmented messaging

    • Reactive marketing

    • Brand inconsistency across departments

    • Limited internal creative strategy

  • Up to 30 Hours Per Month

    For schools managing multiple initiatives, rebranding efforts, or large-scale campaigns seeking high-level creative leadership without hiring full-time staff.

    Includes deeper strategic collaboration and priority turnaround.

    Ideal Client

    • Established independent schools

    • Schools undergoing rebranding

    • Schools in capital campaigns

    • Schools with multiple campuses

    • Schools wanting embedded creative direction

    What This Tier Solves

    • Need for creative leadership without payroll commitment

    • Inconsistent internal creative direction

    • Brand dilution across departments

Project-Based Creative

Project menu

Project-based engagements allow schools to invest where impact matters most — whether during admissions season, fundraising campaigns, athletic playoffs, or rebranding initiatives.

Each project is built with long-term brand consistency in mind, so even one initiative strengthens the broader visual identity of the school.

  • For schools needing alignment or modernization, a brand refresh clarifies visual identity while honoring tradition. Reagan refines logos, color systems, typography, and brand standards to ensure consistency across all touchpoints.

    Includes:

    • Logo refinement or redesign

    • Updated color palette and typography system

    • Brand style guide

    • Visual asset library

    • Sample applications (print, digital, signage)

    Can include site visit to school for a campus branding audit!

  • Consistency across social platforms increases recognition and engagement. Reagan creates branded, easy-to-use templates that empower school teams to maintain visual consistency while saving time.

    Includes:

    • Branded post templates

    • Story templates

    • Highlight covers

    • Graphic guidelines for consistency

    • Editable files (Canva or Adobe format)

  • Strategic design can significantly elevate donor engagement. Reagan develops campaign visuals that inspire generosity and reinforce institutional excellence.

    Includes:

    • Campaign visual identity

    • Giving day graphics

    • Donor impact reports

    • Print mailers

    • Digital fundraising assets

  • From theatre productions to visual arts showcases, Reagan designs creative campaigns that reflect the artistry and professionalism of a school’s fine arts programs.

    Includes:

    • Production posters

    • Cast apparel design

    • Program layout design

    • Ticket graphics

    • Social promotions

    • Branded digital assets

    ALSO AVAILABLE : Custom Digital Backdrops for Projection

  • Strong athletics branding builds school spirit and community engagement. Reagan creates cohesive graphics systems that allow athletic departments to promote teams professionally across social media and print.

    Includes:

    • Game-day templates

    • Player spotlight graphics

    • Schedule graphics

    • Championship or playoff designs

    • Editable templates for ongoing use

  • Item description

Choosing
the Right Fit

Some schools begin with a single project and transition into ongoing support. Others utilize retainer services during high-volume seasons such as admissions or event-heavy semesters.

During an initial consultation, Reagan helps each school determine the structure that best supports its goals and resources.

Ready to strengthen your
school’s visual identity?

Professional, cohesive design builds clarity, trust, and connection within a school community.

Schedule a consultation to explore the right support model for your school.

Schedule a Consultation